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Recent Blog Posts
How Do You Define Value: Traditional Backup or Business Continuity?
You’re on the right track starting with backup. Every business today should have some type of backup product in place, and most businesses are familiar with it in general. But, you knew a “but” was coming, while backup is necessary, is it enough? Is it enough for businesses to protect themselves against costly downtime? And, is it enough for you to ensure recurring revenue. Quite simply, no. It’s well known that businesses are creating more data than ever; about 2.5 quintillion bytes per day according to some research.1 Backup, disaster recovery and business continuity solution company Datto has previously identified this influx of data as “The Perfect Data Storm”. There is more data being created, the value ... read more
Substance over style: Why business resilience is a gift worth giving
Business resilience may not be the most dazzling gift you can give your customers this holiday season, but it is increasingly important for building and sustaining a successful operation. There’s a scene near the end of the 1989 blockbuster Indiana Jones and the Last Crusade when Harrison Ford’s iconic character must select the Holy Grail from a room of golden chalices. Only one cup granted everlasting life to the person who sipped water from it; the rest delivered a far less desirable outcome, as Jones’ enemies discovered. As the knight guarding the grail said of Jones, “He chose … wisely.” Jones picked the one cup that was unlike all the rest. It wasn’t flashy. It didn’t dazzle. It bordered on boring, which ma ... read more
As-A-Service: How to Retain Clients
Congratulations, you’ve done it. You’ve started to accrue some service contracts and you’re beginning to appreciate all the advantages of a recurring revenue model. Now, it’s time to redirect some of your energy to making sure you keep all those clients who’ve made the transition with you. The key to client retention is pursuing an understanding of what they expect and putting a worry-free plan in place to meet those expectations. Here are a few tips for letting your customers know they’re valued. Honesty, Not Empty Promises Avoid confusion and disappointments by creating standard SLAs. Then have your team communicate those clearly to the client. Make it easy for your client to understand the most effective way t ... read more